Very good article reaffirming the Awareness (for credibility)> Curiosity> Interest (building credibility)>Conversation = conversion to clients/customers.
As Marylee notes, finding the niche and being able to add value for people and organisations requires the innovative thinking and action separating the leaders from the followers
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Possibilities in mind, body & spirit opened by being in Fragile States: countries & inside my own head. Exploring one’s self & community Challenging boundaries
