This is reflective of how organisations evolve and develop. But every now and then, there is a need to make systemic change, often driven by personality rather than the bureaucracy required to run a company. Or even a country.

Jobs 'saw' the various elements contributing to inflections and took the necessary decisions to ensure the changes worked to the growth of the Apple brand being built

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Paul James Crook
Paul James Crook

Written by Paul James Crook

Possibilities in mind, body & spirit opened by being in Fragile States: countries & inside my own head. Exploring one’s self & community Challenging boundaries

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