Thank you Han - tech much beyond me but the applications to work we are doing on social accountability can certainly learn from this - how to build into public service delivery and looking at basic services, then fitting this type of near real time data to empowerment.

After all, a customer is a customer when we are looking at satisfaction on products and services. And with this type of approach, we can sponsor far more thinking (and action) on how people realise they are not passive consumers but active participants in a supply and value chain