Media?

Single word encompassing different forms of communicating facts, emotions and evoking calls to action targeting head and heart?

Sat in a session and the use of images to evoke giving to not for profits. Strange thing was, the academics idea of images was equally flat in terms of pictures alone. The excellent ways of calibrating reactions and possible actions on seeing a picture were min opening. Certainly well beyond content into, will use the word again, evocation of action.

Content without thinking and design is nothing more than bad pie filling - no matter the quality of the pastry the proof is in the eating inside?