Great reminder Roger - also had this work referred to me when looking at welfare and governance aspects of basic service provision.

We don't know what we've got 'til it's gone - Rolling Stones song?

Sell less for more - but those of us seeking to extend service provision also have to think on Hirsch's work in terms of felt value and even the most basic service having a premium add. Some thinking back into the UK on the manner the NHS is to be taken forward