Excellent piece as we now need, not want but need, the paradigm shift to circular economies and not thinking in terms of linear, GDP measured, growth but looking at the quality of how any product adds value to any individual, organisation or society.

Value? Not profit margin alone in the here and now but contribution to being. Hence the shifts to fashion and marketing and selling on vanity. How long before we start seeing the out and out marketing of not abstract net zero figures but actual contribution to the restoration and conservation of ecosystems?