Critical point when seeking to have us separate trends from patterns and how we look for, identify and then create the right information for decision making based on inflection points.

With an inflection point recognised, then can look to critique trends and patterns (the past and present) seek fresh perspectives drawing information from data available AND look at the gaps plus changes in how the data is generated plus how information is being extracted from the data (given previous patterns will not be exactly the same as this time)