Another thought provoking piece (for me and, looking at previous comments, others).

A key, as with some who interchange the word strategy with plan without realising the misuse, is innovation when probably it is invention required.

Fit this with step change thinking and incremental growth and the conversations change.

Proven products and services move forward in the thin sliced approach - Toyota's point on building on the same platform, not changing more than 10% (check veracity of decimal percentage) of parts as they keep the style but adapt to fashion.

Then we have the step change - new inventions breaking the market no matter how innovative. The classic demise of Kodak film.

Have to place the thin slicing into the overall development of the loaf - if the wrong kind of bread, no matter the slices, it will not satisfy the hunger.

Does this flow? Fit within your other pieces?