Amazing Tim — we are so busy with hacks for products and services we did not not even know existed let alone needed just a few years ago. More hacks to, possibly market and sell to our sublimal senses when others, me included (possibly because of my own Luddite prejudices?) are looking to simplify. In the age of MI and AI, we can simplify and have algorithms selling to others not as strong minded? Do as I want for myself rather than following your rule number 1 above — Sell something useful