6 and 7 are interesting choices.

6 - sponsors thinking on whether you are looking for lived experience or going to innovate on others? Sense is the age of the North American European traveller sending messages on social media is reaching a peak? Finding new ideas is out there and requires quality media production atop of lived experience?

7 with good ideas and quality work, the rewards will flow. The work of Durham Business School comes to mind here and when someone says they are going to do something 'for the money' then time to ask them again to look at exactly what and how they are going to earn the money - 6 into 7.

Nice one keep learning, growing and producing thoughts to provoke others' thinking